(470) 375-1964

Peachtree Strategic

The Greek word strategos is the root word for strategic and means, "the art of generals." PCG offers a mix of marketing services  to help you know you have the Viable concept, the right commercalization strategy. We objectively evaluate the market and competitive landscape to minimize the risk of devoting precious resources to the pursuit of unrealistic goals. Our seven P's of marketing are people, positioning, product, price, promotion, place, and prayer. 

Concept Development

 This service may involve assessing one or more concepts you have identified. Conversely, identifying new opportunities may be our first project objective.

New conceptstake many forms. They may be service or product-related or involve the start-up of a new business entity. Once identified, the possibility must be verified and quantified to determine its likelihood of success and financial reward.

Vision Creation & Verification

Our concept identification service is all about helping you see your opportunities before they become apparent to others. . The stakes are high which means a clear understanding of the targeted market is needed, along with a willingness to go against conventional industry wisdom.

Product Development

Peachtree Consulting Group's flagship services have always been related to product development and evaluation. Product development is the most complex and consistently underestimated marketing task our clients encounter. Sustainable success requires that a stepwise but not overly complicated process is in place.

Expert project management, objective research, unwavering attention to detail, coordination of resources, and a carefully orchestrated launch program must follow to provide the new product line with the best chance for success.

Market Research & Product Evaluation

Our team has an extensive background in conducting new product evaluations with targeted customer groups. Taking coffee as an example, targeted groups may be coffee-loving consumers, coffee shop snobs, espresso aficionados, coffee shop owners, large roasters, or small batch roasters.

The evaluation can be conducted using our Peachtree Online™ research services or live using our "hands-on" Peachtree Live!™ service. It can also mean the difference between a big winner and a tax write-off.

Arrange a Peachtree Project

Request our booklet about strategic marketing services. We also offer a free initial consultation. Our proposal will be structured in stages, and fee payment terms arranged accordingly. The final decisions are yours to make. Contact our office, and we'll prepare an agreement for your approval.