The Greek word strategos is the root word for strategic and means, "the art of generals." PCG offers a mix of marketing services to help you know you have the Viable concept, the right commercalization strategy. We objectively evaluate the market and competitive landscape to minimize the risk of devoting precious resources to the pursuit of unrealistic goals. Our seven P's of marketing are people, positioning, product, price, promotion, place, and prayer.
This service may involve assessing one or more concepts you have identified. Conversely, identifying new opportunities may be our first project objective.
New conceptstake many forms. They may be service or product-related or involve the start-up of a new business entity. Once identified, the possibility must be verified and quantified to determine its likelihood of success and financial reward.
Vision Creation & Verification
Our concept identification service is all about helping you see your opportunities before they become apparent to others. . The stakes are high which means a clear understanding of the targeted market is needed, along with a willingness to go against conventional industry wisdom.