|
|
HIGH
STAKES STRATEGIC MARKETING
SERVICES |
|
The Greek word
STRATEGOS is the root word for
STRATEGIC.
It literally means the Art of Generals. Revered
generals understand the "lie of the land" and the
forces arrayed against them. Thousands of lives
depend upon their having the right strategy.
Marketing is a civilized form of warfare where
the stakes can also be very high. Lives are not
at stake but dreams, careers and livelihoods
are. PCG
offers a mix of strategic marketing services
designed to help our Client be sure they have
the
RIGHT VISION,
the RIGHT STRATEGY
and the RIGHT
ACTION plan. It starts by gaining a thorough
understanding of the marketplace and the
competitive landscape. We refer to this as the
"relentless pursuit of marketing truth". This
understanding minimizes the risk of devoting
precious resources to the attainment of an
unrealistic vision and
establishes the fact base needed to create the
right strategy and determine the right actions. |
|
"THE VERY
ESSENCE OF LEADERSHIP IS THAT YOU HAVE A
VISION" according to
often quoted Theodore
Hesburgh. At
PCG,
we say, "The very essence of leadership
is that you have the
RIGHT
VISION." Provided
our Client has
THE VISION,
this service is designed to test the
"rightness" of that vision. It may be
your corporate vision, your marketing
vision or your new product vision. The
stakes are high and accomplishing this
task requires unfettered objectivity,
combined with marketing savvy and the gathering and application of marketing intelligence.
PCG's
Seven Ps of Marketing (people,
positioning, product, price, promotion,
place, prayer) provide the framework for
creating the right strategy and crafting the right action
plan once marketing truth
is defined and
THE VISION
is deemed to be worthy of pursuit. |
|
"THE FUTURE
BELONGS TO THOSE WHO SEE THE POSSIBILITIES
BEFORE THEY BECOME OBVIOUS" according
to John Scully, former Apple
CEO.
Our
VISION
CREATION
service is all about helping you do
exactly that. It is likely to involve evolutionizing or
revolutionizing your industry, your company,
your products or your marketing program.
It can just as easily be the creation
of a new business model which leverages core
competencies and operates in a different
industry. Regardless, the stakes are high
and a clear understanding of the targeted
marketplace is imperative along with a willingness to
question conventional industry protocol.
PCG's
Seven Ps of Marketing (people, positioning,
product, price, promotion, place, prayer)
form the basis for creating the right
vision, the right strategy and crafting the
right action plan. |
|
FEW
COMPANIES have the range of skilled
resources to successfully identify,
investigate, evaluate and develop
significant new business opportunities that
are outside their immediate sphere of
operations and influence. This service
involves taking either a broadly or narrowly
defined view of your significant opportunities,
researching and quantifying the
opportunities and determining which offer
the highest likelihood for success based
upon your company's unique set of resources,
competencies, financial capabilities and
mid-long term objectives. |
|
PCG has
offered "marketing based" pre-acquisition
services since 1988. Beyond the fact finding
and reporting typical of due diligence
projects, as peerless marketers, we have the
business development skills, marketing savvy
and industry experience (many cases) to
provide "over and above" insights into the
candidate's upside potential. In effect, we
can create a clear picture of the
candidate's current standing in the
marketplace and provide an educated
VISION
of what the candidate could be if the right
marketing strategy is put in place and the
right actions
are taken. |
|
Clients frequently push new products to the
prototype stage before the realization
occurs that commercialization presents a
steep cost incline. This incline may
be due to added buildings, equipment, tooling or
funding the sales efforts and advertising
campaign. It means that hundreds of
thousands (or millions) of dollars must be
committed. Our 2nd
Opinion Service is the perfect way to gain
the benefit of unfettered objectivity and
"outside expert" marketing insights before
making the launch decision. This service
takes internal politics out of the
decision-making process as well as the
proclivity product champions have for
"falling in love" with their creation. |
|
PCG's
FLAGSHIP
services have always been related to new
product development and evaluation. It is
the most deceptively complex and
consistently underestimated marketing task
our Clients encounter. Sustainable success
requires that a stepwise but not overly
complicated process be in place. Expert
project management, objective research,
unwavering attention to detail, coordination
of resources and a carefully orchestrated
launch program must follow to provide the
new product line with the best chance for
success. There are never any guarantees on
new products but true objectivity, expert
marketing advice and proper execution can
make the difference between a
BIG WINNER
and a TAX
WRITE-OFF. |
|
Steps to arrange for
a Peachtree StrategicSM
Project |
|
§
§
§
§ |
Request our
booklet of Strategic Marketing Services...
galford@peachtreeconsulting.com.
Clarify
questions or request a proposal by contacting
our office. We offer a
FREE
initial consultation.
Our
PROPOSAL
will be structured in stages and fee payment
terms arranged accordingly.
YOU
make the GO/NO GO
decision, contact our office and we prepare
the AGREEMENT
for your approval.. |
|
