HOME ORGANIZATION INDUSTRY

The modern era of home storage and organization began in 1978. Ironically, in that year California Closets began their run on custom installations for the affluent market and ClosetMaid began their run on d-i-y installations for the mass market. PCG's marketing pedigree in this industry began in 1984 when our Senior Partner became Vice President for New Business and Product Development for ClosetMaid.  In our case, "marketing pedigree", means we have established a distinguished record in home organization over a period of twenty years. No other firm comes close in terms of providing 100% original, marketing thought, market information and new product development insights to suppliers and retailers of home organization products. Your project will be planned and conducted by experienced industry professionals who understand the "lie of the land" and the competitive landscape. ALL major and many niche players in the industry have subscribed multiple times to our market studies. We have literally written a multi-volume marketing chronicle of the modern era of home and organization". These works are generally considered to be industry GOLD STANDARDS.

What does PCG's marketing pedigree mean to your company? Very simply, PEACHTREE STRATEGIC, PEACHTREE ONLINE and PEACHTREE LIVE offer the best value propositions available to suppliers and retailers of home organization products and services. Among much more important things such as improving the likelihood and magnitude of your project's success, it also means that your company does not have to underwrite our industry, marketing or product development educations. In most cases, we are able to be immediately productive. This can significantly shorten the project and result in lower costs. Our extensive industry experience, new product development expertise, in-house research and peerless marketing insights are integrated into every proposal at no extra charge. It is this range of expertise and skills that sets us apart from purist research, advertising and product design firms and provides your company with the objective, "outside expert" resources needed to confidently pursue the grandest of marketing based visions. These are real reasons PCG should be first choice on your high stakes marketing projects. No one can guarantee success on every project but proper utilization of our marketing advisory services and intelligence gathering capabilities means your project will have the best chance for success.