Peachtree Consulting Group
was founded by Greg L. Alford in 1986 after a successful
seventeen-year career in sales, marketing, and
new business development with ClosetMaid,
Weyerhaeuser Company, and Masonite Corporation
(see
BIOGRAPH for additional details).
Since 1986, the firm has successfully completed
projects in many industries but the focus has
been upon the home improvement, home organization
and kitchen and bath industries. In addition to
single client work,
the firm is well known for conducting numerous large-scale,
marketing studies that
are funded by multiple
subscribers.
The firm has a noble "reason for being" that
has not changed in twenty-five years. We are in
business to provide expert and objective advice to our client companies on marketing based
growth strategies that involve new product
development, business model evolution, business
model creation and the
implementation of superior marketing practices.
Using our constantly improving set of marketing skills and
industry experiences
combined with the addition of stellar online and
live research services, we now offer a broader
array of high stakes strategic marketing and
research services to
manufacturers, retailers, and private equity
firms than we have in the past.
All marketing,
project planning, consumer research, trade
research and reporting activities are directed
by PCG personnel.
Online research is
conducted in-house by
PEACHTREE ONLINE.
Live product evaluation events are also
conducted in-house by
PEACHTREE LIVE!
Specialized services such as advanced
statistical analysis, conjoint studies, website
design, product design, graphics design, and prototyping are
done in conjunction with client personnel or
outside service firms.
In addition to our three industries of primary focus,
PCG has
successfully conducted strategic marketing and
research projects in a variety of unrelated
industries. These range from office products to
auto aftermarket to commercial recycling to gourmet coffee equipment
to OEM
components. However, the ongoing focus of our
practice is upon suppliers and
retailers who are directly involved in providing
products and services that improve the home environment or
are used in the construction of new homes.
|
¾
Selected Product Group Experiences
¾ |
In most, but not all cases, specific experience
with a product group is not critical to the success
of a project. It typically shortens the learning
curve and reduces costs but the application of sound
marketing practice together with the creation of a
reliable fact base are the common elements in
bringing projects to a successful conclusion.
Regardless, it is often helpful to our prospective
clients to understand our diverse product group
experiences:
|
§ |
Bins / Containers |
§ |
Exterior Siding / Trim |
§ |
Outdoor Buildings/ Sheds |
|
§ |
Cabinet Organizers |
§ |
Faucets
(bath,
kitchen) |
§ |
Paints / Sundries |
|
§ |
Cabinets
(kitchen, bath, laundry) |
§ |
Furniture
(custom, RTA) |
§ |
Power Generators |
|
§ |
Closet Organizers |
§ |
Garage Organizers |
§ |
Ranges |
|
§ |
Cooktops / Wall
Ovens |
§ |
Home Office Organizers |
§ |
Refrigerators / Wine Keepers |
|
§ |
Outdoor Cooking Systems
(all
types) |
§ |
Insulation / Sheathing |
§ |
Roofing
(all
types) |
|
§ |
Child Safety Aids |
§ |
Kitchen Organizers |
§ |
Shelving
(all
types) |
|
§ |
Countertop Appliances |
§ |
Kitchen Sinks |
§ |
Shower Systems |
|
§ |
Deck Organizers |
§ |
Laundry Organizers |
§ |
Washers / Dryers |
|
§ |
Dishwashers |
§ |
Microwave Ovens |
§ |
Ventilation Systems |
Just as in military operations,
those who understand the "lie of the land" and
the forces arrayed against them have a
higher likelihood of mounting a successful
campaign. However, in many cases, the field intelligence
will indicate that the
RIGHT STRATEGY is to
avoid the battle and minimize losses. As
objective advisors, it is incumbent upon us
to provide you with an even handed
presentation of market reality. Critical
GO/NO GO
decisions are then made by you based upon
that reality.
|
